Challenge

• Arrow Energy was a rapidly expanding company with a small Human Resources team. The company needed additional support, but did not want to lose control of their candidates.
• During the industry boom, there were significant skills shortages in the oil and gas industry. Highly experienced candidates were hard to find for key senior positions, and the company was often faced with the challenging task of efficiently filling multiple positions once a new project was formed.
• As an industry-leader, Arrow Energy wanted to maintain brand consistency throughout their recruitment campaigns by establishing a uniform design across all online and print advertising.

Solution

• Employment Office’s Candidate Management System provided Arrow Energy with one central online location from which they could manage, contact, screen and shortlist all candidates.
• Employment Office drew upon the expertise of their marketing team and trained writers to ensure all position vacant advertisements contained clear, effective copy and were strategically placed across traditional and niche outlets to attract high quality applicants.
• Employment Office created unique advertising templates for both print and online advertising, which promoted and maintained the Arrow Energy brand within the buoyant job market.

Results

• Arrow Energy retained complete control of their candidates, successfully collating their details within the online system. The Candidate Management System improved the efficiency of the screening process and enabled Arrow Energy to return to their candidate pool whenever new employment opportunities arose.
• Arrow Energy successfully attracted quality candidates for every position advertised, which often resulted in multiple hires from the one campaign. As Employment Office charged on a per campaign bases, these multiples hires did not result in further costs. Additionally, the marketing team offered a second level of insight into recruitment market trends to optimise Arrow Energy campaigns.
• Through consistent advertising and intelligent design, Arrow Energy further developed a recognisable and marketable recruitment brand, which mirrored the company’s corporate image. This established confidence in Arrow Energy as an employer, attracted industry professionals and established the company’s presence within the market.